Nestlé has owned a stake in L'Oreal since 1974, when it bought into the company at the request of Liliane Bettencourt, the daughter of the founder of L'Oreal, who was trying to prevent French state intervention. As a result, Nestlé's stake in L'Oréal was reduced from 29.4% to 23.29%, while the Bettencourt Meyers family's stake increased from 30.6% to 33.2%. In February 2014, L'Oréal agreed to buy back 8% of its shares for €3.4bn from Nestlé. In January 2014, L'Oréal finalized the acquisition of major Chinese beauty brand Magic Holdings for $840 million. In May 2008, L'Oréal acquired YSL Beauté for $1.8 billion. On 17 March 2006, L'Oréal purchased cosmetics company The Body Shop for £562 million. Sanofi-Synthélabo merged with Aventis in 2004 to become Sanofi-Aventis. Synthélabo merged with Sanofi in 1999 to become Sanofi-Synthélabo. L'Oréal purchased Synthélabo in 1973 to pursue its ambitions in the pharmaceutical field. As of October 4, 2021, the company registered 497 patents. L'Oréal currently owns 36 brands and continues to grow.
StudioCanal acquired the Paravision properties in 1994. In 1988-89, L'Oréal controlled the film company Paravisión, whose properties included the Filmation and De Laurentiis libraries.
The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies, and direct mail. L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products.
L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. La Cagoule was a violent French fascist-leaning and anti- communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement), which in Occupied France supported the Vichy collaboration with the Germans. Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. In 1920, the company employed three chemists the team continued to grow with 100 by the year 1950, and 1,000 by the year 1984 as recently as 2021, there was an estimated total of 85,252 worldwide. The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. Young French chemist, developed a hair dye formula called Oréale. In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a
#L oreal paris age perfect radiant serum skin#
It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care. ( French pronunciation: ) is a French personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. | L'OREAL INNOVATION: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty.L'Oréal S.A. | ALL THINGS BEAUTY: L'Oreal Paris products encompass all things beauty, from our Voluminous Mascara and Primer to Rouge Signature Matte Lip Stain to 10 percent Pure Glycolic Acid Serum, we've got you covered. | HYDRATION and SPF 50 PROTECTION: This foundation evens tone with natural, radiant coverage that doesn't settle into lines All the benefits of a foundation with the added advantage of all-day hydration and SPF 50! | ILLUMINATE YOUR FACE: From BB creams to blush, we have all you need for a smooth, even finish Highlight to illuminate your look, use concealer to hide imperfections or apply contouring makeup to define. RADIANT SERUM FOUNDATION: This carefully formulated foundation for mature skin is made with Vitamin B3 and Hydrating Serum It provides lightweight coverage while also being suitable for sensitive skin.
0 kommentar(er)
